British Advertising Posters: An Introduction

The Michelin Man, who was voted the most recognised icon in the world in 2000 by a Financial Times panel, has always been at the forefront of Michelin’s advertising campaigns. Conceived in 1898 from the imagination of the Michelin brothers and O’Galop’s (Alias Marius Rossillon’s) pencil, he is still regarded with tremendous affection today and continues to play a key visual role for the Brand over a century later.

Each month we’ll share one of a selection of British campaign posters, some of which we feel sure many of you will remember fondly from back in the day, with recognisable straplines, occasional British institutions and fabulously eye-catching designs. We hope you enjoy them!
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Michelin Memories: The Vintage Bus, Part 2

Michelin Memories is an opportunity for our ex-employee volunteers to share some of their stories with you. In this series we’ll feature recollections from the team alongside images of the documents that sparked these memories off. We’d also be interested to hear about personal memories from our readers – get in touch and we’ll include them here. We’re looking forward to uncovering these stories hidden within the Archive on a regular basis – enjoy!

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Bibendum & Sherry: December

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…

Michelin Memories: The Vintage Bus, Part 1

Michelin Memories is an opportunity for our ex-employee volunteers to share some of their stories with you. In this series we’ll feature recollections from the team alongside images of the documents that sparked these memories off. We’d also be interested to hear about personal memories from our readers – get in touch and we’ll include them here. We’re looking forward to uncovering these stories hidden within the Archive on a regular basis – enjoy!
Continue reading…

Bibendum & Sherry: November

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…

Bibendum & Sherry: October

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…

The Michelin Archive and Stoke-on-Trent City Archives

Records show that Michelin tyres were first available in the United Kingdom as early as 1891. They were of course imports. Their quality and appeal led to the need to establish a commercial organisation in London and in 1905 the Michelin Tyre Company Limited was born.
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Bibendum & Sherry: September

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…

Bibendum & Sherry: August

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…

Bibendum & Sherry: July

Bibendum & Sherry is a new monthly feature where we share an Ernie Sherry drawing (or two) with you. The nature and style of his work has given great pleasure to thousands of Michelin employees over the years and we hope you’ll enjoy the series here too. You can also find out more about Ernie Sherry in our introduction to his work.
Continue reading…